Come this afternoon!!!

Join us this afternoon to talk about new technologies, marketing online and new channels of distribution of cultural products. King Juan Carlos I Center - NYU at 6pm!

Cultural and Creative Industries (CCI), an active portion of the global social transformation, do not remain indifferent to the current technological innovations and the internet. The fast development of technology and the reorientation towards specific services and products, which look for unique and enriching experiences, has drastically modified product development and channels of distribution. These modifications have provided infinite access to the market resulting in an impact in consumer behavior and global economy.

 

Just today!!!

Today is the day!!! Join us this afternoon at 6pm for our first panel at King Juan Carlos I Center-NYU.

Today Articulaciones recommends: Campaign "We are more"

 

"We are more": campaign set up by Culture Action Europe. "The ultimate goal of the campaign is to contribute to a strengthened recognition of the role of arts and culture in the development of our European societies."

Tensiones Video Art Program

In the second screening we can find artists as Itziar Barrio and Janet Biggs who look at different topics with a common denominator, the relationship between the individual and the community. Both approach the subject from different perspectives as the loneliness, the community. Barrio theorizes on the construction of an ideal world, using symbols that she extracts of context and taking them to another level of thought creating a new language according to the ideal World that she proposes. Whereas Biggs gives to the space an important role on her videos, she intersperses opened and closed spaces, the nature on its maximum magnificence with the meeting places of the community where the individual feels safe inside the group.

Carlos Irijalba focuses his attention on the representation of the nature. He understands the city as the natural environment of the human being. He alters the nature by exploring familiar objects and by playing with the amazing effects produced by removing those objects of their regular contexts. Some examples of the elements used by this artist are mirrors, cars, areas of lights, and the nature itself inserted in the city. The individual here acts as spectator of the proposed changes.

Finally, the works of Jose Carlos Casado takes us into worlds of power, fears and desire. His work is about "reality" and its perception. By exploring established roles, he investigates the boundaries of our beliefs, of feelings and what makes us accept what we see. For example, where does pleasure end and pain begin? Who is the victim and who the attacker?. Casado shows us glimpses of the crudeness and violence of the daily life and also the relation between fantasy and reality.

Tensiones Video Art Program

We start with the works of Esther Achaerandio, Alberto Borea, Antón Cabaleiro and Manuela Viera-Gallo.

The work of Esther Achaerandio approaches subjects as the individualism versus the collective and the sense of ourselves versus everybody else. We can clearly appreciate the impact of her studies on anthropology on her career development. Achaerandio also deals with other subjects as the loss of the individualism, the instability and the obstacles faced to develop an artistic career.

Other perspective about the perception of the self and the individual search of the truth is showed on the work of Alberto Borea. This search is a path for the introspection and the internalizing of feelings. He investigates the loneliness and the fight against oneself.

Antón Cabaleiro, who has the individual as the centre of his works, shows us a critic and ironic view of the individual from a humorous perspective. He deal with different tecnics trying to find a place inside the art world. His work approach the daily life throught the new technologies.

The last artist of this first screening is Manuela Viera-Gallo. Her work experiments with the relation and reaction between the audience and the work of art. She uses accepted social dogmas, politicals and culturals, extracting them of their context and segregating them into their elements, creating new experiences on the public.

Social Media, Technologies and New Distribution Channels for Cultural Tangible Assets

Date & Time: Wednesday, October 27, 2010, at 6pm

Location: King Juan Carlos I Center-NYU, 53 Washington Square South (Suite 201) / (212) 998-3650

Panelists

· David Dombrosky, Executive Director, Center for Arts Management and Technology -Carnegie Mellon

· Nuria Lloret, CEO, Masmedios and Department Chair, Art History & Communication Studies-Universidad Politécnica de Valencia

· Victor Samra, Digital Media Marketing Manager, The Museum of Modern Art (MoMA)

· Laurence Lafforgue (moderator), Founder and CEO, ArtWeLove

Cultural and Creative Industries (CCI), an active portion of the global social transformation, do not remain indifferent to the current technological innovations and the internet. The fast development of technology and the reorientation towards specific services and products, which look for unique and enriching experiences, has drastically modified product development and channels of distribution. These modifications have provided infinite access to the market resulting in an impact in consumer behavior and global economy.

Tensiones

Tensiones complements and reinforces with video-art projections the aim pursued by this project of showing the impact of the culture in the economy. It will give the opportunity to Spanish, Latin-American and American artists of showing their works during the conferences´ cycle.

Artists

· Esther Achaerandio “Self-help Exercise III: Affirmations for Money””

· Alberto Borea “Apareces con el humo fabuloso de tu cabellera”

· José Carlos Casado “Egg & Hen”

Esther Achaerandio "Self-Help Exercise III: AffirmatiMoney"

Emerging Financial Strategies for Cultural and Creative Industries (CCI)

Date & Time: Tuesday, October 26, 2010, at 6pm

Location: King Juan Carlos I Center-NYU, 53 Washington Square South (Suite 201) / (212) 998-3650

In some countries, cultural strategies are under review, in others, there is a need to re-think current directions and practices, taking into account global cultural market forces and shifts in public interests and values, while in other countries, there is talk of significant cuts to cultural budgets and institutions in 2011 and beyond. The 2008 financial crisis has demonstrated that neither the American nor European models for the finance of culture are unbeatable. However, the cause of the concern is not only financial, but also a result of a re-orientation of public interests and priorities. This situation drives us to search for valid and sustainable financing strategies for the CCI, formulas that can confront the volatility of the market and the changes in customer behavior.

Panelists

• Guillermo Corral Van Damme, former Head of Cultural Policy and Industries, Ministry of Culture of Spain and Cultural Counselor, Embassy of Spain in the United States (Moderator)

• Brett Egan, Director of the DeVos Institute, The Kennedy Center

• James Abruzzo, President, Abruzzo Associates, and Co-Director, Center for Nonprofit and Philanthropic Leadership

• Ben Whine, Associate Director of Individual Development, Solomon R. Guggenheim Museum

Tensiones 

At the end of each panel, works from the curated video art program Tensiones will be featured, showcasing the latest creations of emergent Spanish and American artists.

Artists

• Itziar Barrio "Welcome to the new Island" and "Bailando

• Janet Biggs "Fade to White"

• Antón Cabaleiro "The Empire State Essays I, II, III, IV"

• Carlos Irijalba "Unwilling Spectator"

Antón Cabaleiro "The Empire State Essay#3"